Pricing
Invest in Character
Plans for every stakeholder in the athletic journey. Start free, upgrade when you're ready.
Free
Get started with basic tracking
$0/mo
- Daily check-in
- Basic AthleteIQ Score
- 1 trait assessment
- Community leaderboard
- Mobile access
Most Popular
Athlete
Full athlete development suite
$20/mo
- Everything in Free
- Full 6-trait scoring
- AI Athlete Mentor
- Badge progression
- Recruiting profile
- Score history & analytics
- NIL Readiness modules
- Academy access
Parent
Support your athlete's journey
$15/mo
- Child progress dashboard
- AI Parent Advisor
- Parent education courses
- 24-Hour Rule tools
- Recruiting timeline guide
- NIL family education
Team
For coaches and their teams
$80/mo
- Up to 50 athletes
- Coach dashboard
- Roster visibility
- Team Culture Scoreboard
- Coach Feedback Layer
- Custom categories
- Team leaderboards
Looking for institutional pricing? View school & conference plans