The Story Behind AthleteIQ
Founder: Adam Patrick
Former college basketball player, son of a coach, and 21-year State Farm agency owner from Petal, Mississippi. Adam built AthleteIQ because he saw the gap between what coaches actually recruit and what athletes think matters.
"I watched talented athletes lose opportunities because they couldn't be coached, couldn't handle adversity, or couldn't be trusted by their teammates. And I watched average athletes earn scholarships because they had the character traits programs are built on."
"AthleteIQ exists to make character visible, measurable, and developable — so every athlete has a fair shot at proving who they really are."
Mission
Character development is not a privilege. It is a right. Every athlete deserves access to the tools that build the traits coaches recruit.
Vision
A world where character is as visible as a 40-yard dash time. Where who you are matters as much as what you can do.
Values
Accountability. Transparency. Growth. We build what we preach — and we hold ourselves to the same standard we ask of athletes.